Fortnite has become a household name. Starting from humble origins, the game was meant to be a story focused multiplayer PvE experience. And as a fun addition, the developers added in a battle royale mode. Unbeknownst to them this would blow up in the most spectacular fashion and lead to a new era of gaming.
The Reign Of Fortnite
Fortnite is now one of the most talked-about games on the planet. Fortnite merch is everyone. Fortnite dancing dominates late-night Tv shows and popular apps such as TikTok. Major name celebrities have been hosting in-game concerts and major movie companies are running in-game tie in events.
We have seen controversy after controversy surrounding it as well. The rise in gaming addiction, particularly in younger gamers. And the recent battle against Apple as Epic games tried to start a revolution and weaponize their young audience.
There are few games in assistance that have had their name become so well known. World of Warcraft and Halo come to mind. But both of these were still somewhat shrouded in obscurity to the general, non-gaming citizen. Whereas everyone is fully aware of the obsession children have with Fortnite.
It seems that Fortnite is here to stay. No matter what happens there are too many die-hard fans ready to stand up and fight for Fortnite.
But, that doesn’t mean it is completely unstoppable. It is very likely that one day, a new game will appear that consumes the public eye so much that Fortnite will slowly begin to fall back into obscurity, as so many games often do. Nothing lasts forever. And we may have already found the game looking to dethrone Fortnite for good. Apex Legends.
Apex Legends is seemingly another entry into the already over-saturated field of Battle Royale games. So why is it making such gigantic waves within the gaming community?
Firstly, the game offers a lot more variety than Fortnite or PUBG. These games have a lot of cosmetic options but very little in gameplay variety. Apex brings a full class and abilities system to the format making it more like a MOBA than the other two. But this works. We have seen how popular MOBAs have become over the years, so it is no surprise people have taken to this game so quickly.
Secondly, the game offers a lot more options for those looking to get ahead in the ranking systems and have a good time. With hundreds of options for hacks, cheats and various goodies for apex it is no wonder its audience seems to grow daily.
But is it enough for the game to simply be better than Fortnite for it to topple the might behemoth?
The Marketing Effect
Fortnite’s success can be heavily attributed to its fantastic marketing department. All the in-game concerts and tie in events are down to them, not the developers. The merchandise and fantastic PR stunts they are constantly pulling manage to keep the name Fortnite on everyone’s tongue. So is Apex pulling its weight in this department?
We say it is, but not for the same reasons. Apex is taking a much more measured and cautious approach to its marketing. Instead of shoving big events and movie tie-ins down your throat, it is using subtle and simple methods such as Twitch Prime goodies, PS plus extras, and carefully placed adverts to make sure it is getting seen.
Apex also works very closely with the most popular Apex streamers. They bend over backward to make sure these players and happy and engaging with the community so that more gamers will slowly flock to play.
In our opinion, there is a long way to go before Fortnite falls. But Apex has definitely fired the starting shot.